We follow the latest science, conduct our own clinical research, and formulate all of our products here, at home, in the United Kingdom. It’s what your pet deserves.
Your pet’s best life is our life’s work.
Our mission is to deliver breakthrough pet health care
We’re here to be your partner
As pet parents, we all want to do better for our animals, but it's not always easy to know the right thing to do.
Or which products to use and trust.
But what if you had a partner to help?
Someone who makes it easy to understand what your pet needs. And how to give it to them.
A partner going beyond the category norms on ingredients.
We develop proprietary, new-to-category probiotic blends in cooperation with our industry-leading biotechnology partners to address systemic issues impacting our pets.
We source the highest-quality ingredients from world-class suppliers, including Nordic brown algae for dental support and to target tartar build-up, omega-rich oils, including salmon for skin and coat health, and green lipped mussels, known to help support canine joint health.
A partner who leans into the science on your behalf.
Using rigorously studied, scientifically supported ingredients, we formulate our products to deliver the best of what your pet needs and none of what they don’t.
We are also setting a new standard in the industry by taking the extra step of conducting double-blind, placebo-controlled studies on our formulations.
A partner you can trust.
Just the science.
No hyperbole.
No unsupported health claims.
Just for you and your pet.
We deliver exceptional products and honest advice to support your pet's health. My co-founders and I are pet owners ourselves, and this is what we wanted for our pets. So we built it. And we're proud to share it with the world.
Chris Masanto
Co-Founder & CEO
Built on trust, backed by science, tailored for your pet
Some nutrients are just hard to get - even with the best diet. Not to mention, different breeds and sizes have different needs. That's why we focus on tailoring solutions for our pets, so that they receive optimal amounts of each ingredient that’s going to benefit them and help them live their best lives.
We create products to address root causes rather than just alleviate symptoms
Five-star reviews globally
Dogs impacted worldwide
Successful clinical studies1
High-quality products
We are committed
to quality
We stay at the forefront of pet health by combining the latest scientific research with expert insights. Every formula is carefully crafted to deliver the highest-quality ingredients for optimal pet well-being, and we have strict protocols for testing our formulations and products to ensure this delivery.
PetLabCo. is a proud member of UK Pet Food, reflecting our constant commitment to nutritious and responsibly produced products, backed by industry guidance and expertise.
Ingredients that come from a good place. The best places actually.
Our ingredients are vetted for potency and bioavailability, which means we analyse how and where ingredients are sourced and processed.
Real stories. Real results
We could tell you about the difference PetLabCo. makes - but we think our customers say it best. Watch their stories.